Blair Castle picks up CIE Award of Excellence

Blair Castle has picked up the latest in a long line of top tourism industry awards. Irish Coach Tour operators, CIE Tours International, has presented an Excellence Award to the Castle, based on it regularly receiving a greater than 90% customer satisfaction rating.

CIE launched its UK awards five years ago, replicating its long running awards in Ireland. Since then, the numbers of venues and attractions achieving a higher than 90% satisfaction rating in the UK has grown from 32 to 56. In 2016, the company enjoyed a 10% rise in visitors on their UK tours.


“We are delighted to receive this latest award, “said Julia Sim, Sales and Marketing Manager at Blair Castle. “It’s little wonder as we do believe that we have so much to see and do here at the Castle and estate – we are a real day out from start to finish with something for everyone, whether the history buff, gardening enthusiast or the nature lover. We believe in really looking after our coach tour customers, and that is why operators build in a stop off time and time again.”



Elizabeth Crabill, Managing Director of CIE Tours International commented: “We are pleased to award these partners, such as Blair Castle, that have developed a notably excellent customer experience in the UK. We anticipate that demand for our UK tours will grow significantly in 2017, demonstrating the significance and growing appeal of Britain’s heritage and quality customer experience. “